Tips on search engine optimization.

Adding Google Plus “G+” to your website

Late in June, Google launched Google+, a service focused on the social/sharing aspect of the web and an attempt to grab some of Facebook's market which currently claims over 750 million users. Google+ launched by invitation only to a limited audience, but within 4 weeks the service acquired 25 million users, a far cry from Facebook's numbers but certainly impressive considering its immaturity. So why have website administrators rushed to add the Google+ icon to their pages?

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Optimizing your business for local search

google-places-number-nineWith Google’s live “Instant Search” now fully integrated into search queries, local results are having more impact on what websites the user hits and ultimately what business the user may choose to patronize. If you haven’t optimized your business on the web you may be missing out on many opportunities. (more…)

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Twitter a must for any business

If you’ve been hesitant to start a Twitter page for any reason, don’t wait any longer. Get on it! Twitter, which was founded in 2006, has quickly risen to be the second most popular Website (Website Magazine Oct. 2010), just behind Facebook and just one step ahead of LinkedIn. You can open a Twitter account as either an individual or business (a process that is much easier than Facebook) and start tweeting in a matter of seconds. (more…)

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Building Links Back to Your Website

External links to your site are one of the most important factors in getting ranked on Google. The first, of course, is content. If you don’t have good content other sites won’t link to you. If you do have good content, maximize its potential by finding out where the content would be useful.

For example, if you wrote a great article about how to trim fruit trees, you could find a discussion forum about farming or gardening and post a link to your article. (more…)

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Update on using meta keywords

meta-keywords-ssUse of meta keywords for Google traffic died out somewhere in the late nineties when Google realized meta keywords were at times only being used by webmasters to get hits, with no regard for relevant content. The tactic is no longer useful for Google results. The company has stated they no longer look at meta keywords to determine a web page’s content. Google uses its own method of determining what a page is about, and may even ignore the meta description and instead create its own description. (more…)

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How to build links to your website

construction-blueprintExternal links and site content are the most important factors in how Google ranks a website. You may have heard the term “Content is King” in your SEO explorations. Well time and time again it has been proven good content is rewarded with more link-backs. The perfect situation for webmaster or blogger is to have external link-backs naturally occur. But those of us who cannot wait or have yet to receive any decent link-backs can take on the task ourselves. Here are a few ideas, by no means conclusive.

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Is DMOZ a waste of optimization time?

dmoz-deadRecent talk about DMOZ (The Open Directory Project)┬ábeing a waste of time has been emerging on the web. It was once standard for search engine optimization and web marketing experts to submit sites to DMOZ.org to increase Google page rank. DMOZ was at one time a backup Google website directory because of its manually edited listings. However, while many optimizers have found their sites listed quickly on DMOZ many others have tried multiple times with no luck. Our experience here as been less than positive. Out of 10 sites submitted we are lucky to get one listed. (more…)

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