Nothing to see here – yet. Ever since Elon Musk took over Twitter we’ve seen some crazy things happening. For one, the verification or “Twitter Blue” subscription became a must for professionals using Twitter. Some have started to pay the monthly (or yearly) subscription, and some have held firm against having to pay for an…
It seems like Twitter users have wanted to be able to edit tweets since the social media platform was launched in 2006. Twitter Blue, a subscriber-based tier launched in 2021 with several features including the ability to “undo” a tweet within one minute of tweeting. But it wasn’t until October of 2022 that Twitter Blue…
We recently had a client who, accidentally, changed their Twitter age to under 13. As a result, the account was locked, showed up as “This account doesn’t exist” to the public, and it took weeks to restore. The client was a business, and the Twitter account only used for posting new content related to business,…
It’s easy enough, and cheap enough, to hire a service to get more Likes and Followers for your social media accounts. But are those Likes from real, active users? And, are those followers real people who will continue to engage with your social media campaigns?
Web and social media marketers have been anxiously awaiting Google’s integration of tweets from Twitter, after a deal was announced earlier this year. Now, Google SERPs (Search Engine Results Pages) include Twitter accounts, with recent tweets and retweets shown.
Social Media has been called “essential” for any business by marketing professionals. But while the benefits seem obvious (increased visitors, customer engagement, etc.), there exists more potential for damage to a brand’s reputation. Think about Howard Dean’s run to be a presidential candidate in 2004 which seemed to end with his famous scream during the…
There are several types of social media classifications, and, each category is not so cut and dry. At times one social media site may offer the same type of media creation and sharing as another, and so the lines can be blurred. However, we can start looking at the content on various social sites and…
You may have heard the term “social marketing” before, but this isn’t the same thing as social media marketing. Let’s break it down. Social Marketing can be described as using commercial methods to “induce behavioral change”* in order to achieve a social goal. For example, a social marketing campaign may be started to bring awareness…