SEO strategies seemed almost hopeless after the first Google Panda update. And, it hasn’t helped when the top positions in Google SERPs are paid listings. Now, AI-generated results are crushing traditional organic rankings. So how will your site ever get noticed? Thanks to social media, a whole new source of traffic has evolved. Businesses are using social media platforms to sell product, drive traffic to websites, and engage with customers. What more could a business ask for?
But social media, and Web 2.0 in general, can be a double-edged sword. Since customers have the freedom to say what they want about a company, good or bad, the Web can also hurt a business. Companies are relying on new social media experts referred to as “Reputation Managers” to monitor, promote, and repair brands. A good brand or social media manager can help your company avoid negative feedback by creating marketing guidelines.
We’ve been strategic players in social media since the beginning. We know how important social media can be for a business to survive. And, we understand what it takes to develop and maintain successful social media profiles. Contact us to see how we can help.