At Land Interactive we can help with all phases of your website, from initial concepts and domain searching, to developing and designing the front end of the site. If your website is already launched and running, we can help you drive traffic through strategic online marketing campaigns.
While the stages of a website construction are not always linear, the development can be broken down into five stages:
What will your website business do? What is the business model? Who will your audience be? Great websites start with a great concept!
What is the extent of your web product? What platform will it be on? What features will it have? This is where we determine what we need to accomplish within a given time frame.
Here’s where we build the structure for your website using information architecture, sitemaps, and wire frames. We visualize how your site will work, so you can see it in black and white before it’s actually constructed. This is a crucial step in making sure the client and agency are on the same page.
The development phase is where the site is coded in HTML/CSS, along with any supporting scripts. Forms, buttons, shopping cart, and other functions are integrated. And, interactive elements such as buttons and menus are applied.
Now we apply the finishing touches to your website. The design phase is where fonts, images, color palette give the website a brand. User experience design, interface design, and usability tests can be performed before launching the website.
When your website is launched and ready to go, let everyone know about it! Website marketing can be broken down into the following areas:
1. Web Banners
We strive to create web banners that grab your attention, from animated gifs to rich media ads using Flash. Web banners are one of the oldest methods of advertising on the Web, and they aren’t going away any time soon.
2. Social Media Campaigns
Social Media can be a wonderful and cost-effective way to promote your website. We can help you design a campaign that utilizes popular social media sites such as Facebook, Twitter, YouTube, Instagram, and a few others you may have heard about.
3. Search Engine Optimization
Using SEO methods such as link-building, page content optimization, and competitive analysis, we’ll get your site ranked higher in Google search results.
4. Pay-Per-Click Advertising
This is a method in which a service such as Google Adwords is used to drive traffic. Once a campaign is developed, we’ll get you rolling with strategies that send customers to your site a price you can afford.
Contact us to see how we can help you with your online business.