We just launched a new website for Dr. Nathan Lavid — a psychiatrist and forensic specialist based in Long Beach, CA. Using the previous site’s existing copy, we were able to optimize each page by analyzing keywords and phrases specific to each page. The results were improvements in organic traffic results from Google, Yahoo, and…
Land Interactive is excited to launch HydraulicModel.com. This user-contributed site was built for modeling professionals to have a central location for related news, blogs videos and resources. The site is built on a Drupal platform, with numerous modules creating a robust user experience. Check it out!
Have you noticed black text isn’t used as much anymore on websites? Sure it is still used as a background color and is one of the strongest branding colors you can use. But black for your body copy? That’s so last decade. Many sites are using variations of greys these days. The basic web palette…
One thing you don’t want to overlook if you are looking to build traffic to your site is the relevance of image searches. When I recently looked up the traffic results of one client’s site, it was enlightening to find 2 of the top 5 queries with resulting hits were from Google image search. In…
E-Commerce sites don’t have to cost as much as they used to. Seasoned web developers will tell you a shopping cart in the ol’ days would cost in the tens of thousands. One of the first e-commerce sites I worked on progressed into the hundreds of thousands of dollars, as the retailer kept finding a…
LAND INTERACTIVE built the Flash-based DesignTecInc website last Fall, and we’re happy to see the site has launched successfully. The Flash site uses dynamically loaded images which allow for quick download of the Flash site. Users can scroll or click through the company’s interior design portfolio, driven by a supporting XML file. Check out the…
Recent studies have shown that bounce rates are already a factor in how Google ranks pages. Industry experts predict bounce rates may become even more of a factor, as search engine results pages (SERPS) become more and more personalized. What is a bounce rate? In simplest terms, its how quickly someone leaves your site. The…
Do you have a sitemap for your website? If you don’t you should consider adding one. A sitemap can be a valuable map for search bots if for some reason your pages are too difficult or impossible to index. In addition, Google Webmaster tools allow you to submit a sitemap. Here is a link to…
“In short, SEO involves manipulating a particular website with a view to increasing its ranking in search engines’ results and so increasing its online traffic.” This ZDNet article gives an overview of SEO terminology and techniques. Check out the article.
Land Interactive has launched its new site! Built on WordPress, our new site will be able to provide clients with reference to our current and past projects, as well as provide ideas and resources for site building. We’ll try to keep you up-to-date in the world of SEO, with tricks and secrets of the trade….