Are you watching your bounce rate?

Recent studies have shown that bounce rates are already a factor in how Google ranks pages. Industry experts predict bounce rates may become even more of a factor, as search engine results pages (SERPS) become more and more personalized.

What is a bounce rate? In simplest terms, its how quickly someone leaves your site. The rate is defined by a number; the higher the number, the quicker the bounce rate. (more…)

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