In a recent outreach campaign Google Developers informed registered users of Google Analytics and Google Webmaster Tools letting them know about changes to their search algorithm that would affect websites that are not mobile-friendly. The notice, no surprise, created a frenzy among website owners who wondered if their sites would essentially disappear from Google results….
Can you believe there was actually a time when Google and other search engines showed viewers what keywords and phrases were being searched for in real time? Yes it was true, but didn’t last long. Google soon realized how valuable search words and phrases were. Letting the public capture this data was like giving SEOs…
Land Interactive was given the challenge to update the logo identity for the video game publication Gameverse.com. The company was looking for a contemporary brand to reflect the professional, informed, and opinionated content on the site. The color scheme, made up of dark grey and electric blue, was modified slightly from the previous version for…
Social Media has been called “essential” for any business by marketing professionals. But while the benefits seem obvious (increased visitors, customer engagement, etc.), there exists more potential for damage to a brand’s reputation. Think about Howard Dean’s run to be a presidential candidate in 2004 which seemed to end with his famous scream during the…
There are several types of social media classifications, and, each category is not so cut and dry. At times one social media site may offer the same type of media creation and sharing as another, and so the lines can be blurred. However, we can start looking at the content on various social sites and…
The indie game industry is still in its infancy, led by one-person and small teams of developers who use innovative software to create a wide range of video games. That’s where IndieGameSource comes in. The site was launched to give anyone interested in indie games to preview, read about, and get started building video games….
Land Interactive has launched an updated and responsive website for ParkerBlueCollection.com. The new website adapts to all screen sizes, including traditional browsers (Chrome, Explorer, Safari, FireFox, etc.), as well as tablets and smartphones. The site was also updated to HTML 5, using the video tag that utilizes mp4 and ogg video playback formats. Visit ParkerBlueCollection…
Check out this new tech blog launched for the University of Advancing Technology. The website features top work from faculty and students, tech news from around the world, how-to articles, and previews of technology events. The site also serves to inform visitors about the various degree programs offered at UAT, such as Cyber Security, Game…
For most people Google is the only search engine worth using. And, for many web marketers it’s the only search engine worth optimizing for. At about 65-70% of the market share, who can blame theme? Google tends to give people the results they want, and has been attempting to weed out content farms and other types of sites that optimized on Google’s previous algorithms.
You may have heard the term “social marketing” before, but this isn’t the same thing as social media marketing. Let’s break it down. Social Marketing can be described as using commercial methods to “induce behavioral change”* in order to achieve a social goal. For example, a social marketing campaign may be started to bring awareness…