Web and social media marketers have been anxiously awaiting Google’s integration of tweets from Twitter, after a deal was announced earlier this year. Now, Google SERPs (Search Engine Results Pages) include Twitter accounts, with recent tweets and retweets shown.
In a recent outreach campaign Google Developers informed registered users of Google Analytics and Google Webmaster Tools letting them know about changes to their search algorithm that would affect websites that are not mobile-friendly. The notice, no surprise, created a frenzy among website owners who wondered if their sites would essentially disappear from Google results….
For most people Google is the only search engine worth using. And, for many web marketers it’s the only search engine worth optimizing for. At about 65-70% of the market share, who can blame theme? Google tends to give people the results they want, and has been attempting to weed out content farms and other types of sites that optimized on Google’s previous algorithms.
Late in June, Google launched Google+, a service focused on the social/sharing aspect of the web and an attempt to grab some of Facebook’s market which currently claims over 750 million users. Google+ launched by invitation only to a limited audience, but within 4 weeks the service acquired 25 million users, a far cry from Facebook’s numbers but certainly impressive considering its immaturity. So why have website administrators rushed to add the Google+ icon to their pages?
Use of meta keywords for Google traffic died out somewhere in the late nineties when Google realized meta keywords were at times only being used by webmasters to get hits, with no regard for relevant content. The tactic is no longer useful for Google results. The company has stated they no longer look at meta…