Search engines other than Google

For most people Google is the only search engine worth using. And, for many web marketers it's the only search engine worth optimizing for. At about 65-70% of the market share, who can blame theme? Google tends to give people the results they want, and has been attempting to weed out content farms and other types of sites that optimized on Google's previous algorithms.

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Adding Google Plus “G+” to your website

Late in June, Google launched Google+, a service focused on the social/sharing aspect of the web and an attempt to grab some of Facebook's market which currently claims over 750 million users. Google+ launched by invitation only to a limited audience, but within 4 weeks the service acquired 25 million users, a far cry from Facebook's numbers but certainly impressive considering its immaturity. So why have website administrators rushed to add the Google+ icon to their pages?

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Securing your passwords: Lesson 1

Have you ever noticed your friend is emailing you "Pharmacy Deals" or "Weight Loss Secrets?" Chances are, the email server or account they use was hacked into, allowing spammers to reach all contacts the person may be associated with. The spam emails will keep coming until the person changes all their information and passwords or closes the account.

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Optimizing your business for local search

google-places-number-nineWith Google’s live “Instant Search” now fully integrated into search queries, local results are having more impact on what websites the user hits and ultimately what business the user may choose to patronize. If you haven’t optimized your business on the web you may be missing out on many opportunities. (more…)

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.coms may not be so valuable in 2012

The new gTLD (Generic Top-Level Domains) program may change the way you go to a website – therefore devaluing the .com extension. This means companies, individuals, or whoever will be able to create and purchase their own extensions. An example would be Apple registering the .apple extension. This would enable them to create addresses such as ipad.apple, itouch.apple, etc. (Notice the missing .com extension.) (more…)

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Twitter a must for any business

If you’ve been hesitant to start a Twitter page for any reason, don’t wait any longer. Get on it! Twitter, which was founded in 2006, has quickly risen to be the second most popular Website (Website Magazine Oct. 2010), just behind Facebook and just one step ahead of LinkedIn. You can open a Twitter account as either an individual or business (a process that is much easier than Facebook) and start tweeting in a matter of seconds. (more…)

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Building Links Back to Your Website

External links to your site are one of the most important factors in getting ranked on Google. The first, of course, is content. If you don’t have good content other sites won’t link to you. If you do have good content, maximize its potential by finding out where the content would be useful.

For example, if you wrote a great article about how to trim fruit trees, you could find a discussion forum about farming or gardening and post a link to your article. (more…)

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