No hexadecimals allowed! In Photoshop you probably learned about hexadecimals to represent colors such as #000000 (black), #ffffff (white), #ff0000 (bright red), #999999 (med. grey), and so on. These are colors beyond the CMYK (printable) spectrum that are only visible on computer monitors, mobile device screens (tablets & phones), and TVs. These are letters/numbers that…
We recently had the opportunity to create an informational graphic that easily shows the various aspect ratios of James Bond films when released in theaters. The graphic serves as promotional content for the restoration of classic Bond films starring Sean Connery. Challenge: Create an information design that separate James Bond films by aspect ratio. Data:…
How does a designer come up with logo concepts? What if you can’t find the right icon to represent your company? If you are struggling with an icon to represent your company or brand you can always start with typography. Explore different font families that relate to the product or your brand. Then, if possible,…
Poster design proposal for the annual Innings Festival. The yearly event welcomes music lovers and passionate baseball fans to get together for a 2-day festival in Tempe, AZ. This design incorporates the Arizona desert landscape with a baseball-style font, paired with a modern/retro-looking font to list all the artists. What’s the connection? Arizona, as well…
“All things exist in interaction with other things.” – Malcolm Grear The Gestalt Principles, also known as the principles of grouping, were proposed by psychologists in the early 20th century to explain how humans naturally perceive visual objects as organized patterns. According to the principles, “objects or shapes that are close to one another appear to…
Book design for “Modified 25” — a celebration of 25 years since the opening of Modified Arts in Phoenix, AZ. The design is made up of images from the gallery’s visual art, performance art, and musical events throughout the years, along with supporting text and thank you notes to all the artists who contributed. The…
What is an infographic? An infographic is a form of information design that can relay data or concepts in a simple and visual way. In short, it’s information presented in graphic form. Infographics not only present information and data in a visual way, they can also help with web SEO strategies by utilizing commonly searched…
Catalog for The Space Between Us exhibition catalog from Modified Arts. In a post-pandemic climate in which social dynamics are being redefined, selected works from local, regional, and national photographers and artists consider interpersonal relationships, both physical and virtual, through portraiture, street photography, photo journals, and alternative imagery.
UI “User Interface” design describes the point of human to computer interaction. This can include any element that a user interacts with to control a device or software. Examples can include visual elements such as buttons, icons, and text, as well as basic human-computer physical elements such as mice, keyboards, and trackpads. UI design should…
User Experience “UX” design focuses on all aspects of a user’s perceived experience with a product, app, or website. Aspects may include usability, usefulness, desirability, brand perception, and overall performance. UX design is a bigger concept than User Interface “UI” design, which focuses primarily on the design of an interface with a computer, device, or…
We redesigned and updated the pre-existing website for the Mexicali Biennial non-profit organization based in Los Angeles, CA. The WordPress website needed an overhaul, including updated software, plug-ins, security protocols, and product links. In addition, we provided a design refresh that included the option below. The below designs (using the Lauren theme) were provided to…
We designed a book for the self-published title “Amateur Boxing: Mental Stress & Stress” by Dr. David E. Lavid. The book explores the mental strength and preparedness needed to box at an amateur or even professional level, with examples of boxing skills that correspond to specific brain functions. The book is printed at 6″ (W)…