You may have heard the term “social marketing” before, but this isn’t the same thing as social media marketing. Let’s break it down. Social Marketing can be described as using commercial methods to “induce behavioral change”* in order to achieve a social goal. For example, a social marketing campaign may be started to bring awareness…
Late in June, Google launched Google+, a service focused on the social/sharing aspect of the web and an attempt to grab some of Facebook’s market which currently claims over 750 million users. Google+ launched by invitation only to a limited audience, but within 4 weeks the service acquired 25 million users, a far cry from Facebook’s numbers but certainly impressive considering its immaturity. So why have website administrators rushed to add the Google+ icon to their pages?