We were asked to design a series of ads for an art event titled “FAR Bizarre” in Norwalk, California. The ads would be distributed on social media platforms, through email marketing, and on websites. We combined vintage black and white photographs with a traditional gallery postcard typographic treatment to create the look and feel of the campaign.
With Google’s live “Instant Search” now fully integrated into search queries, local results are having more impact on what websites the user hits and ultimately what business the user may choose to patronize. If you haven’t optimized your business on the web you may be missing out on many opportunities.
How does a designer come up with logo concepts? What if you can’t find the right icon to represent your company? If you are struggling with an icon to represent your company or brand you can always start with typography. Explore different font families that relate to the product or your brand. Then, if possible,…
The indie game industry is still in its infancy, led by one-person and small teams of developers who use innovative software to create a wide range of video games. That’s where IndieGameSource comes in. The site was launched to give anyone interested in indie games to preview, read about, and get started building video games….
Sometimes inviting discussion works on social media accounts, especially on platforms like Reddit and X (formerly Twitter). We recently posted an image comparison of the original Blu-ray presentation of James Cameron’s Aliens with the upgraded and remastered 4k version. The comparison stirred up a conversation about AI-generated image processing vs. film grain. The post on…
You may have heard the term “social marketing” before, but this isn’t the same thing as social media marketing. Let’s break it down. Social Marketing can be described as using commercial methods to “induce behavioral change”* in order to achieve a social goal. For example, a social marketing campaign may be started to bring awareness…
There don’t seem to be any rules when it comes to using copyrighted material on TikTok and other social media platforms, at least in short form. One way to grow your followers is to find movie clips that fit your brand message. You can find movie clips from various sources including YouTube, Vimeo, and from…