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Gallery Rebrand Modified Arts

Long-serving Downtown Phoenix, Arizona gallery Modified Arts was given a fresh identity with a new logo, signage, letterhead, business cards, and website. The selected typeface was chosen for its slightly rough finish to suggest artistic mediums such as drawing, sketching, and photocopies. The forward slash takes some inspiration from its technological uses in software, but also from the history of the mark which originated in the 12th century as a pause in punctuation.

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