Branding development – JustDeals.com

Land Interactive was given the opportunity to develop a unique brand for JustDeals.com, an e-commerce site that offers daily deals on consumer products. The company wanted a unique brand that stands out from other daily deal-style shopping websites. They also wanted the brand to be memorable, non-generic, and function within the parameters of the shopping cart template they use on the Joomla platform.

We decided to use lower case letters only, following a trend in the design industry that’s found in print, web, and broadcast media. Since the website offers discounted prices, the red dot (often used in retail stores) was placed above the second “s” used to imply sale items. We hope the result is a brand that is simple, recognizable, and contemporary.