Web Marketing

Land Interactive can suggest the best methods to build your site traffic, whether it be paid links, social media, or building organic search traffic.

One of the most common questions we get from clients is ”Where do I start?” With so many options for marketing your website it’s hard to know where to spend your time and money on. Web marketing can be broken down into several categories: PPC (Pay-Per-Click), SEO (Search Engine Optimization), SMO (Social Media Optimization), and traditional banner ad campaigns.

Other types of web marketing include Local Search, Mobile, and E-mail marketing.

Search Engine Optimization and Social Media Marketing can produce rewarding, long lasting results if done correctly. As opposed to paid marketing, those types of marketing strategies can live indefinitely on the web. Take for example a YouTube video that continues to attract viewers even years after first being uploaded.

Typical methods of SEO include optimizing your site content for be search bot-friendly, analyzing keywords and keyword phrases, researching competitor’s content, and building external links to your website. Social media marketing utilizes websites such as Facebook, YouTube and Twitter to share content and build communities.

At Land Interactive, we specialize in building effective and recognizable online brands, and optimizing content for search results.  We’ve also got plenty of experience creating web banner campaigns. View some of our traditional ad campaigns.