Can you believe there was actually a time when Google and other search engines showed viewers what keywords and phrases were being searched for in real time? Yes it was true, but didn’t last long. Google soon realized how valuable search words and phrases were. Letting the public capture this data was like giving SEOs…
Social Media has been called “essential” for any business by marketing professionals. But while the benefits seem obvious (increased visitors, customer engagement, etc.), there exists more potential for damage to a brand’s reputation. Think about Howard Dean’s run to be a presidential candidate in 2004 which seemed to end with his famous scream during the…
There are several types of social media classifications, and, each category is not so cut and dry. At times one social media site may offer the same type of media creation and sharing as another, and so the lines can be blurred. However, we can start looking at the content on various social sites and…
For most people Google is the only search engine worth using. And, for many web marketers it’s the only search engine worth optimizing for. At about 65-70% of the market share, who can blame theme? Google tends to give people the results they want, and has been attempting to weed out content farms and other types of sites that optimized on Google’s previous algorithms.
You may have heard the term “social marketing” before, but this isn’t the same thing as social media marketing. Let’s break it down. Social Marketing can be described as using commercial methods to “induce behavioral change”* in order to achieve a social goal. For example, a social marketing campaign may be started to bring awareness…
Late in June, Google launched Google+, a service focused on the social/sharing aspect of the web and an attempt to grab some of Facebook’s market which currently claims over 750 million users. Google+ launched by invitation only to a limited audience, but within 4 weeks the service acquired 25 million users, a far cry from Facebook’s numbers but certainly impressive considering its immaturity. So why have website administrators rushed to add the Google+ icon to their pages?
Have you ever noticed your friend is emailing you “Pharmacy Deals” or “Weight Loss Secrets?” Chances are, the email server or account they use was hacked into, allowing spammers to reach all contacts the person may be associated with. The spam emails will keep coming until the person changes all their information and passwords or closes the account.
With Google’s live “Instant Search” now fully integrated into search queries, local results are having more impact on what websites the user hits and ultimately what business the user may choose to patronize. If you haven’t optimized your business on the web you may be missing out on many opportunities.
The new gTLD (Generic Top-Level Domains) program may change the way you go to a website – therefore devaluing the .com extension. This means companies, individuals, or whoever will be able to create and purchase their own extensions. An example would be Apple registering the .apple extension. This would enable them to create addresses such…
If you’ve been hesitant to start a Twitter page for any reason, don’t wait any longer. Get on it! Twitter, which was founded in 2006, has quickly risen to be the second most popular Website (Website Magazine Oct. 2010), just behind Facebook and just one step ahead of LinkedIn. You can open a Twitter account…