Information Architecture (IA) is a term which refers to the frame construction or taxonomy of a website. In general, the larger the site the more IA planning you need to do. If you build your site correctly from the bottom up, it will have no problem scaling to suit your future needs.

Information Architecture takes into account all the pages of a website, from your “Homepage” to your “Contact” page. Not only do you plan each page, but you also plan on how they link to each other and provide a great user experience. If a visitor cannot figure out how to use your website within seconds, they may never return.

Good Information Architecture planning will consist of a sitemap first. Once the sitemap is completed wireframes should be built to finalize the content and its location. From a good set of wireframes, a web designer can be sure the look and feel is structurally and functionally correct.

LAND INTERACTIVE will take your website concept to completion, starting with the Information Architecture and ending with a brand that is user friendly and scalable.