Land Interactive » Site Analytics http://landinteractive.com/blog We provide solutions for web-based clients including Information Architecture, Branding, Marketing, Search Engine Optimization, Copy Writing, Web Design, E-Commerce, Web Development, and Website Administration. Sat, 08 Oct 2011 23:05:49 +0000 en hourly 1 http://wordpress.org/?v=3.0 Are you watching your bounce rate? http://landinteractive.com/blog/2008/12/05/are-you-watching-your-bounce-rate/ http://landinteractive.com/blog/2008/12/05/are-you-watching-your-bounce-rate/#comments Fri, 05 Dec 2008 23:14:07 +0000 admin http://landinteractive.com/blog/?p=24 Recent studies have shown that bounce rates are already a factor in how Google ranks pages. Industry experts predict bounce rates may become even more of a factor, as search engine results pages (SERPS) become more and more personalized.

What is a bounce rate? In simplest terms, its how quickly someone leaves your site. The rate is defined by a number; the higher the number, the quicker the bounce rate.

If your bounce rate is 80%, you are not doing too bad. If your bounce rate is 98 or 99%, your clients are leaving before they look at any content.

Pop-up or pop-under sites typically have a high bounce rate because they are basically spam. Once the user sees the window, they close it and do not click through to any content.

Having a low bounce rate is a good sign that your content is well liked by visitors. So, even if it does not play a role in ranking, you should pay attention to it.

]]> http://landinteractive.com/blog/2008/12/05/are-you-watching-your-bounce-rate/feed/ 0