Google is quite simply the most important search engine for most websites. And although traditionally Google results were driven by content (data) and how other sites rate that data, sharing may end up being a big part of how they rank and sort websites. In other words, website administrators, or anyone outside the Google circle for that matter, don’t know how Google+ will affect page rank and so adding the button is more or less insurance.

One of the coolest things about Google+ (also referred to as “Google Plus” and “G+”) is the “Circles” feature. Circles allow you to organize your contacts into different categories such as friends, business, family, etc. and so anything private will be only accessible by those you let into the circle. “Hangouts” is another G+ feature that enables group video chat, but the groups are currently limited to 10 people. There are several other features in Google+ you might want to check out.

For now, Google+ is in “limited Field Trial” and so the Google Plus home page is only accessible by some. For now, you might want to get Google+ button added to your page with the hopes the more “likes” you have the more traffic to your site.

Here’s a link to adding the +1 button, and here’s a link to the various +1 buttons sizes you can make use of.

Great for your business? Why not? Lots of times in business it’s great to put a face on a phone number. The video calling will also be available in 70 different languages, making it available worldwide.

Facebook also added “Group Chat” to their list of features. This allows you to quickly gather a group to discuss a topic, plans for the evening, or business ideas. Just another reason to incorporate your business into your Facebook profile.

The social network improved their messages feature last November by bringing together chat, texting, emails and messages.

According to the ICANN website, “The expansion of the generic top-level domain (gTLD) space will allow for a greater degree of innovation and choice.”

Opening up the top-level domain space could potentially create a new marketplace, and change the way we visit websites. However, registration fees are extremely expensive. ICANN documentation prices the application fee alone at $185k with a yearly cost of $25k to operate. The high prices will certainly deter domain squatters from grabbing your branded .com, but will also prevent many businesses from partaking in the new domain protocols.

Recently, the use of “www” has been de-emphasized, partially in response to a 2010 Wired article proposing “The Web is Dead” (not the internet) but no doubt fueled by the ease of typing in http://landinteractive.com rather than the traditional “www” that has worn down our “w” key over the years.

For more details on this subject, read this CNET article or visit the ICANN gTLD website for documentation.

The Internet has been around for decades. However, the Web emerged as HTML and web browsers starting taking the place of PC applications. Even today, HTML5 has been touted as the next web, when all applications would exist in the cloud.

But as Wired predicts, the Web is being taken place by apps which get you what you want immediately rather than having to search through the web. Apps are more specific, save time, and simplify your connected experience.

As Wired puts it, “the center of interactive media — increasingly, the center of gravity of all media — is moving to a post-HTML environment.”