Land Interactive was given the task of developing a unique brand for JustDeals.com, as daily deal E-commerce site which is currently in beta testing. The company wanted a high-end brand that stands out from other daily deal-style shopping websites, is memorable, non-generic, and functions within the parameters of the shopping cart template they used built on Joomla. The result is a brand that is simple and contemporary, with a bit of wit.  Read the rest of this entry »

Use of meta keywords for Google traffic died out somewhere in the late nineties when Google realized meta keywords were at times only being used by webmasters to get hits, with no regard for relevant content. The tactic is no longer useful for Google results. The company has stated they no longer look at meta keywords to determine a web page’s content. Google uses its own method of determining what a page is about, and may even ignore the meta description and instead create its own description. Read the rest of this entry »

External links and site content are the most important factors in how Google ranks a website. You may have heard the term “Content is King” in your SEO explorations. Well time and time again it has been proven good content is rewarded with more link-backs. The perfect situation for webmaster or blogger is to have external link-backs naturally occur. But those of us who cannot wait or have yet to receive any decent link-backs can take on the task ourselves. Here are a few ideas, by no means conclusive.

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Recent talk about DMOZ (The Open Directory Project) being a waste of time has been emerging on the web. It was once standard for search engine optimization and web marketing experts to submit sites to DMOZ.org to increase Google page rank. DMOZ was at one time a backup Google website directory because of its manually edited listings. However, while many optimizers have found their sites listed quickly on DMOZ many others have tried multiple times with no luck. Our experience here as been less than positive. Out of 10 sites submitted we are lucky to get one listed. Read the rest of this entry »

Land Interactive was asked to develop a logo for Orange Coast OBGYN, a healthcare provider located in Fountain Valley, CA. The medical group wanted a contemporary and friendly logo that would appeal to women of all ages seeking obstetric care. The logo also needed to be unique among many other healthcare providers located in the Orange County and Los Angeles areas. Read the rest of this entry »

There are so many bloggers out there, last I heard there are as many blog sites as websites. But many of you want to start a blog with your own name, without having to use the wordpress, typepad, blogspot following it. So, for instance you may want to have royscollectibles.com rather than royscollectibles.typepad.com. It’s a lot easier to remember and looks more professional. Read the rest of this entry »

In anticipation of the first season of the United Football League (UFL), Land Interactive has launched UFLblitz, an online media site dedicated to covering the UFL. UFLblitz is built on WordPress, and features a theme design by Press75. Check out the site!

We just launched a new website for Dr. Nathan Lavid — a psychiatrist and forensic specialist based in Long Beach, CA. Using the previous site’s existing copy, we were able to optimize each page by analyzing keywords and phrases specific to each page. The results were improvements in organic traffic results from Google, Yahoo, and Bing. We also updated the site’s look and feel to be more contemporary with a flare of social networking. Check out the new site: www.nathanlavidmd.com.

Land Interactive is excited to launch HydraulicModel.com. This user-contributed site was built for modeling professionals to have a central location for related news, blogs videos and resources. The site is built on a Drupal platform, with numerous modules creating a robust user experience. Check it out!

Have you noticed black text isn’t used as much anymore on websites? Sure it is still used as a background color and is one of the strongest branding colors you can use. But black for your body copy? That’s so last decade.

Many sites are using variations of greys these days. The basic web palette provides a few grey options that provide enough contrast from each other to really make your text stand out. Try the hexidecimal numbers #333333 (really dark grey), #666666 (sort of dark grey), or #999999 (medium grey) instead of black. Also try #CCCCCC as a highlight color.

There are many more grey variations that fall between the web-safe pallete and use a number/letter combination. For example #b6b6b6 is a really nice grey that is slightly darker than #CCCCCC. #8d8d8d is slightly darker than #666666. CSS Tip* – Did you know if the hexidecimal number is made up of the same set of number you can just use the first three? So, for #333333 you can just use #333. And, if the hexidecimal is a repeated pattern you can just use the first two combination. So, if you have #8d8d8d you can just use #8d and CSS will know what to do. Try it out!