For most people Google is the only search engine worth using. And, for many web marketers it’s the only search engine worth optimizing for. At about 65-70% of the market share, who can blame theme? Google tends to give people the results they want, and has been attempting to weed out content farms and other types of sites that optimized on Google’s previous algorithms. But recent Panda updates have destroyed traffic to many sites, cementing the reality that Google can make or break businesses. So what other search engines are out there? And, are they worth looking at? Read the rest of this entry »

Late in June, Google launched Google+, a service focused on the social/sharing aspect of the web and an attempt to grab some of Facebook’s market which currently claims over 750 million users. Google+ launched by invitation only to a limited audience, but within 4 weeks the service acquired 25 million users, a far cry from Facebook’s numbers but certainly impressive considering its immaturity. So why have website administrators rushed to add the Google+ icon to their pages? Read the rest of this entry »

What’s another reason to spend more time on Facebook? The launch of video chat. After working with Skype for several months, Facebook has added a video calling feature. You might not have the update yet, but the video call button will appear at the top of your chat window. Read the rest of this entry »

Have you ever noticed your friend is emailing you “Pharmacy Deals” or “Weight Loss Secrets?” Chances are, the email server or account they use was hacked into, allowing spammers to reach all contacts the person may be associated with. The spam emails will keep coming until the person changes all their information and passwords or closes the account. It’s an annoyance we will have to live with, even though Bill Gates predicted several years ago that the spam problem would be solved by now. Read the rest of this entry »

LAND INTERACTIVE has soft-launched the website FederalHillProv.com, a site dedicated to businesses affiliated with the Federal Hill Commerce Association in Providence, Rhode Island. The site was built to attract tourists to the historic location as well as promote local businesses. LAND INTERACTIVE will begin a marketing campaign to make the site more visible among web searches. Check out the Federal Hill Providence website and let us know what you think!

With Google’s live “Instant Search” now fully integrated into search queries, local results are having more impact on what websites the user hits and ultimately what business the user may choose to patronize. If you haven’t optimized your business on the web you may be missing out on many opportunities. Read the rest of this entry »

The new gTLD (Generic Top-Level Domains) program may change the way you go to a website – therefore devaluing the .com extension. This means companies, individuals, or whoever will be able to create and purchase their own extensions. An example would be Apple registering the .apple extension. This would enable them to create addresses such as ipad.apple, itouch.apple, etc. (Notice the missing .com extension.) Read the rest of this entry »

If you’ve been hesitant to start a Twitter page for any reason, don’t wait any longer. Get on it! Twitter, which was founded in 2006, has quickly risen to be the second most popular Website (Website Magazine Oct. 2010), just behind Facebook and just one step ahead of LinkedIn. You can open a Twitter account as either an individual or business (a process that is much easier than Facebook) and start tweeting in a matter of seconds. Read the rest of this entry »

It seems ridiculous doesn’t it, to say the “Web is Dead.” But, that is exactly what Wired Magazine posed in an article this week. The Internet though, is going no-where. So what is the difference between the Web and the Internet? Read the rest of this entry »

External links to your site are one of the most important factors in getting ranked on Google. The first, of course, is content. If you don’t have good content other sites won’t link to you. If you do have good content, maximize its potential by finding out where the content would be useful. For example, if you wrote a great article about how to trim fruit trees, you could find a discussion forum about farming or gardening and post a link to your article. Read the rest of this entry »